I’m Brendan Ziolo, a B2B marketing dude, that believes marketing is a strategic activity, not a collection of tactics, that will grow your business. During my 20-year, award-winning career, I’ve led the marketing efforts for several start-ups that were acquired to global, multi-billion dollar companies. Today, I am the Founder of Zinc Marketing that helps you focus your marketing to get better results. I am passionate about marketing and started this site to share my videos around B2B Marketing strategies, tips and insights so others can learn.