Whether it’s traditional SEO or the brave new world of AI search (together I like to call it simply Search Optimisation), I believe in doing things properly: clear strategy, measurable results and no smoke and mirrors.
I started The SEO Guide Book to take the mystery (and misery) out of Search Optimisation. It’s built for small business owners, entrepreneurs and frazzled marketers who want better rankings – without a computer science degree or handing over a small fortune to an SEO agency.
Everything here is practical, honest, and built around the foundations of Experience, Expertise, Authoritativeness and Trustworthiness – plus a healthy dose of common sense.
So if you’re ready to stop guessing and start growing – whether you want Google, Gemini or a chatbot to notice you – this site’s your new best friend.
David Roche
Founder, The SEO Guide Book – theseoguidebook.com