Digital marketing refers to the use of online platforms, digital technologies, and data-driven strategies to promote products, services, or brands. It encompasses a wide range of techniques, including search engine optimization (SEO), social media marketing, email campaigns, pay-per-click (PPC) advertising, and content marketing.

The goal of digital marketing is to reach and engage target audiences where they spend most of their time—online. By leveraging tools like Google Ads, Facebook Ads, and analytics platforms, businesses can track and measure the effectiveness of their campaigns in real time, allowing for continuous optimization and higher return on investment (ROI).

Digital marketing offers several advantages over traditional marketing, such as cost-effectiveness, precise audience targeting, and global reach. Whether for small startups or large corporations, digital marketing has become essential for growth, brand awareness, and customer acquisition.