Welcome to the Market Research Institute International (MRII) YouTube channel where we offer research professionals videos to take your research skills to the next level. From emerging tools and trends like AI in market research to the required fundamentals for research education, we equip you with the skills needed to generate business-relevant insights.

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Market Research Institute International (MRII) offers the industry’s premier online market research education through online courses in partnership with the University of Georgia and an online collection of content to develop the skills and capabilities of research professionals, research teams and large organizations.

The Case Against Paying Research Respondents with John Dick
26:09
The Case Against Paying Research Respondents with John Dick
Myths of Marketing Mix Modeling
5:36
Myths of Marketing Mix Modeling
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
33:03
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Tips for a Successful Research Tech Buying Process
4:28
Tips for a Successful Research Tech Buying Process
An Inside Look at Walmart’s Insights Advantage with Mark Hardy
28:37
An Inside Look at Walmart’s Insights Advantage with Mark Hardy
Lessons Learned: A Life in Insights with Stan Sthanunathan
29:31
Lessons Learned: A Life in Insights with Stan Sthanunathan
Using AI to Convert Insights Into Concepts
4:23
Using AI to Convert Insights Into Concepts
From Report Card to Growth Engine with Nancy Smith, Analytic Partners
25:14
From Report Card to Growth Engine with Nancy Smith, Analytic Partners
Assessing Your Research Function with the Insights Maturity Model
5:21
Assessing Your Research Function with the Insights Maturity Model
Cracking the Code of Modern Media with Helen Katz, Publicis
17:49
Cracking the Code of Modern Media with Helen Katz, Publicis
How Fraudsters Use AI to Exploit Surveys
59:35
How Fraudsters Use AI to Exploit Surveys
Weaknesses of the Five Point Scale in Conjoint Analysis
5:32
Weaknesses of the Five Point Scale in Conjoint Analysis
Recent Changes in Marketing Mix Modeling
5:02
Recent Changes in Marketing Mix Modeling
Weaknesses of the Van Westendorp Price Sensitivity Meter
5:46
Weaknesses of the Van Westendorp Price Sensitivity Meter
The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
20:39
The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
Communicating Value as an Insights Consultant
6:00
Communicating Value as an Insights Consultant
How to Manage AI Risks in New Research Tech
2:50
How to Manage AI Risks in New Research Tech
What the C-Suite Values in Insights with Wella’s Chris Chesebro
26:07
What the C-Suite Values in Insights with Wella’s Chris Chesebro
Weaknesses of the Gabor Granger Pricing Method 1
5:08
Weaknesses of the Gabor Granger Pricing Method 1
Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech wi...
24:22
Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech wi...
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
21:07
A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
Becoming an Essential Strategic Business Consultant
5:13
Becoming an Essential Strategic Business Consultant
The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
19:15
The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
23:21
Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
Using the Consultative Journey To Be A Stronger Researcher
3:10
Using the Consultative Journey To Be A Stronger Researcher
Essentials for Driving Change in the Research Function
2:14
Essentials for Driving Change in the Research Function
Priorities for Getting AI Right
2:16
Priorities for Getting AI Right
Todays Top Research Challenges
3:01
Todays Top Research Challenges
An AI Insights Tool for Decision Making
2:43
An AI Insights Tool for Decision Making
The Real Potential for AI Driven Insights
3:27
The Real Potential for AI Driven Insights