WhatPackaging? is an essential reading for the packaging industry and is a labels and packaging extension of India’s leading printing magazine PrintWeek.

WhatPackaging? aspires to deliver relevant content covering all elements of the packaging supply chain – from design to print production and converting to packing and filling to warehousing and logistics, and retail.

WhatPackaging?’s target readership includes:packaging technologists at end-user companies, top executives at label, carton and flexible packaging converters, designers at branding agencies and managers at packaging and labeling equipment manufacturers and suppliers.

The content focus is packaging trends and innovations; end-user and converter case-studies; industry news, events and debates and new packaging designs and formats. The aim is to offer solutions via a range of industry expert articles from brands, customer and brands case-study covering equipment and technologies.