We are BAT. A truly global business operating across six continents. Founded in 1902, we have evolved into one of the world’s leading multi-category consumer goods businesses.
Our corporate purpose is to create A Better Tomorrow™. For us, this means Building a Smokeless World and becoming a predominantly smokeless business by 2035. By providing smokers with access to smokeless products, we can drive forward Tobacco Harm Reduction and, ultimately, make cigarettes a thing of the past.
The purpose of this channel is to share information about BAT and our values. It is not our intention to market, advertise or promote our brands.