Marketing automation manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency.

For marketing professionals, automation offers an exciting opportunity for greater efficiency, cost reduction, and enhanced customer experience. Embarking on an automation journey for your business may seem intimidating, but with the right advice, it’s easier than you think!

Leverage LinkedIn for your business. Use an automated process for increasing LinkedIn network, sending messages and follow-ups.