Ibbaka provides software & expertise for B2B SaaS, helping to grow ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue), improve Net Revenue Retention (NRR or NDR) and expand aggregate customer lifetime value (LTV).

Ibbaka’s value and pricing platform allows B2B SaaS companies to Price Smarter, Sell Better and Grow Faster.

Our solutions support value and pricing across the customer lifecycle with valuable key metrics, such as:

Customer Retention
Customer Lifetime Value (LTV)
Value to Customer (V2C)
Value Ratio (V2C/LTV)
Discount Ratio
Pricing Consistency

Value Drives the Subscription Economy

AI Monetization Mid-Year Check-Up: 2025 Trends, Surprises & Strategies
56:50
AI Monetization Mid-Year Check-Up: 2025 Trends, Surprises & Strategies
Pricing Metric Madness* - Navigating the AI Pricing Labyrinth with a Simple Framework
59:55
Pricing Metric Madness* - Navigating the AI Pricing Labyrinth with a Simple Framework
How Brighthive Developed a New Approach for Packaging and Pricing Agents
54:29
How Brighthive Developed a New Approach for Packaging and Pricing Agents
What Happened in Pricing Q1 2025
57:11
What Happened in Pricing Q1 2025
AI Monetization in 2025: Unlocking Revenue Streams for the Future
55:20
AI Monetization in 2025: Unlocking Revenue Streams for the Future
How will AI change the way B2B products are priced?
58:54
How will AI change the way B2B products are priced?
Ibbaka Value Conversations: Net Revenue Retention Part 2
18:26
Ibbaka Value Conversations: Net Revenue Retention Part 2
Ibbaka Value Conversations: Net Revenue Retention Part 1
21:25
Ibbaka Value Conversations: Net Revenue Retention Part 1
Monetizing GenerativeAI: Innovative Pricing Strategies for the AI Era | Roundtable Webinar
59:56
Monetizing GenerativeAI: Innovative Pricing Strategies for the AI Era | Roundtable Webinar
How New AI Functionality is Getting Priced (Impact Pricing & Ibbaka webinar)
53:21
How New AI Functionality is Getting Priced (Impact Pricing & Ibbaka webinar)
Ibbaka Valio - The Ultimate B2B SaaS Solution for Mastering Price and Value Management!
1:17
Ibbaka Valio - The Ultimate B2B SaaS Solution for Mastering Price and Value Management!
Ibbaka Valio for Product Leaders - The B2B SaaS solution for Price and Value Management
1:51
Ibbaka Valio for Product Leaders - The B2B SaaS solution for Price and Value Management
Revenue Growth with Ibbaka Valio - Empowering B2B SaaS Companies to Thrive!
1:23
Revenue Growth with Ibbaka Valio - Empowering B2B SaaS Companies to Thrive!
Ibbaka Valio - Unlock the Secret to Amplifying Customer Lifetime Value!
0:19
Ibbaka Valio - Unlock the Secret to Amplifying Customer Lifetime Value!
Ibbaka Valio - Empower Your Pricing with Value-Based Excellence!
0:17
Ibbaka Valio - Empower Your Pricing with Value-Based Excellence!
Ibbaka Valio - Value | Innovations | Outcomes
0:12
Ibbaka Valio - Value | Innovations | Outcomes
Ibbaka Valio - Crush Price Objections and Soar to Success! 💥🚀
0:17
Ibbaka Valio - Crush Price Objections and Soar to Success! 💥🚀
Ibbaka Valio - Communicate Value
0:19
Ibbaka Valio - Communicate Value
Ibbaka Valio - Unleash Unstoppable Customer Success! 💥🚀
0:19
Ibbaka Valio - Unleash Unstoppable Customer Success! 💥🚀
Ibbaka Valio - Crush Discounting and Boost Your Margins to New Heights! 💥🚀
0:19
Ibbaka Valio - Crush Discounting and Boost Your Margins to New Heights! 💥🚀
Why Pricing Matters
0:52
Why Pricing Matters
Value is the Foundation of B2B SaaS
1:02
Value is the Foundation of B2B SaaS
Value in Pricing
2:20
Value in Pricing
Ibbaka Pricing Strategy: An Introduction
1:07
Ibbaka Pricing Strategy: An Introduction