Welcome to Nerdoscientist, the channel where science meets business innovation! I'm Michelle Niedziela, a behavioral neuroscientist and sensory science expert with a passion for turning nerdy knowledge into business breakthroughs.

On this channel, you'll find:
Expert presentations from top industry conferences, including EuroSense and the Society for Sensory Professionals
Deep dives into the science of consumer behavior, sensory perception, and decision-making
Actionable insights on how neuroscience and behavioral science can enhance product innovation and consumer research
Short, digestible videos and thought leadership pieces on everything from palate cleansers in sensory tests to the role of emotions in product experiences
If you're interested in understanding the science behind consumer preferences, sensory testing, or just want to explore how neuroscience shapes the products we use every day, hit subscribe and join the Nerdoscientist community!