Welcome to Behaviour Change Basics, our video series on Social Marketing—a powerful, proven approach for promoting positive behaviour change.

Whether you're working in a nonprofit, government agency, or community-based organization—or you're simply tasked with developing a program that supports behaviour change—this series is for you.

Social Marketing offers practical tools and strategies to influence behaviours that benefit individuals and the communities they live in. From improving public health, protecting the environment, and encouraging prosocial actions, to helping people build better habits (and break less helpful ones), Social Marketing can be applied across a wide range of causes.

Join us to learn how this approach can help you create meaningful, lasting change.