KHELA 71 is a platform where sports audiences can fulfill their need. We are blending the traditional journalistic point of view with the thoughts of the new generation. Our motto is `AAMRA KORBO JOY’ which means `We will win’.

It goes without saying that there is not much sports media in Bangladesh. With due respect to others, we want to make the first full-fledged and most active sports website in Bangladesh.

We want to build the reader’s direct relationship with the players. Players and officials want to bring the reader face to face by introducing things like Q&A on live and talk shows, and conversations.

We think that in the age of digital Bangladesh, it is not possible to survive only with online or print media. Therefore, we will also place additional emphasis on video content.

We want to dream Big. Hope that one day everyone will consider KHELA 71 as the final word on any issue of sports in Bangladesh. We will win, one day.