Geoff McDonald is the Ideas Architect - he's a former architect who no longer designs buildings, instead, he designs ideas.
This means he works with thought leaders, speakers, business coaches, trainers, authors and consultants to help them create unique IP and content for their business so they can earn money from what they know. He also practises this through authoring 12 books and now through his videos.
He also runs The Create Club where is his community of business experts meet and help each other.