The Sponsorship Marketing Council Canada was created in 2004 to drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration, and access to best practices in the industry.
Vision
By increasing the level of professionalism and relevance of sponsorship marketing, our goal is to prove that sponsorship marketing can increase passion for brands and drive business performance. We aim to be the objective, “go-to” organization for Canadian sponsorship professionals and become an indispensable partner in their pursuit of sponsorship excellence.