Tracer is the leading AI brand protection SAAS platform. With deep roots in intellectual property law and applying technical innovation to securing brands, Tracer is dedicated to the success of brand protection professionals and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies.
Founded in 2012 by brand protection veterans, the Tracer team applies decades of experience in digital risk mitigation to your brand challenges. Disrupting highly-organized, automated, and widespread systems of abuse require technology and expertise.