Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.

Maersk’s Edge Case: Repositioning The World’s Most Famous Shipping Brand
6:22
Maersk’s Edge Case: Repositioning The World’s Most Famous Shipping Brand
Benjamin Braun, CMO, Samsung Europe + Tom Pepper, Sr. Director, EMEA LATAM, LinkedIn in conversation
12:14
Benjamin Braun, CMO, Samsung Europe + Tom Pepper, Sr. Director, EMEA LATAM, LinkedIn in conversation
How LinkedIn Shows Up at Cannes Lions | Collective Conversation with Danielle Medeiros
9:17
How LinkedIn Shows Up at Cannes Lions | Collective Conversation with Danielle Medeiros
How do you report on different stages of the buyer's journey and what tools do you use?
1:25
How do you report on different stages of the buyer's journey and what tools do you use?
How do you align marketing and sales in your organization?
1:05
How do you align marketing and sales in your organization?
What insights can you glean from leveraging Marketing Mix Modeling signals?
1:01
What insights can you glean from leveraging Marketing Mix Modeling signals?
What are your predictions for the future of B2B marketing measurement?
1:25
What are your predictions for the future of B2B marketing measurement?
From Vanity to Value: The Next Era of Marketing Measurement
54:10
From Vanity to Value: The Next Era of Marketing Measurement
Creating Video Ads for LinkedIn Just Got Easier with Canva
1:03
Creating Video Ads for LinkedIn Just Got Easier with Canva
“Game-Changer for Our Growth Story”: How the InstaHeadshots Team Scaled Their Business on LinkedIn
13:11
“Game-Changer for Our Growth Story”: How the InstaHeadshots Team Scaled Their Business on LinkedIn
Collective Conversation: Why CMOs Need A New Measurement Playbook
22:12
Collective Conversation: Why CMOs Need A New Measurement Playbook
Memory Mix Modeling
0:46
Memory Mix Modeling
Circles of Doom
1:17
Circles of Doom
The Hidden Buyer Gap
1:34
The Hidden Buyer Gap
Collective Conversation: Why Creativity Matters in B2B Marketing
22:38
Collective Conversation: Why Creativity Matters in B2B Marketing
Sea of Sameness
1:29
Sea of Sameness
How SAS Drove Alignment With Finance To Bet Big on Brand
5:30
How SAS Drove Alignment With Finance To Bet Big on Brand
Search for Similarities
1:28
Search for Similarities
The First Impression Rose
1:08
The First Impression Rose
Collective Conversation: How to Create High-Impact Video with Purna Virji
24:24
Collective Conversation: How to Create High-Impact Video with Purna Virji
What’s Next for Content Marketing? 2025 Predictions From LinkedIn's Content Team
17:31
What’s Next for Content Marketing? 2025 Predictions From LinkedIn's Content Team
Collective Conversation with Melissa Furze, LinkedIn's VP of Customer Science & the Head of the B2Bi
14:56
Collective Conversation with Melissa Furze, LinkedIn's VP of Customer Science & the Head of the B2Bi
How to Update Your LinkedIn Conversion API Access Token in Google Tag Manager
2:46
How to Update Your LinkedIn Conversion API Access Token in Google Tag Manager
B2Believe London: Recap
2:36
B2Believe London: Recap
Santander’s Karen Bezerra on creativity on social media
1:35
Santander’s Karen Bezerra on creativity on social media
Mastercard’s Edge Case: Mastercard’s Breakthrough In B2B
3:22
Mastercard’s Edge Case: Mastercard’s Breakthrough In B2B
LinkedIn at Cannes Lions 2024
1:03
LinkedIn at Cannes Lions 2024
CMO Spotlight: How to Lead in a New Era of Marketing
12:54
CMO Spotlight: How to Lead in a New Era of Marketing
EVERYBODY'S BUSINESS—B2B Documentary Trailer
1:41
EVERYBODY'S BUSINESS—B2B Documentary Trailer
Redefining B2B Dynamics in the Creator Economy
27:30
Redefining B2B Dynamics in the Creator Economy