The USTEER Channel is dedicated to explaining the psychology behind cognitive steering, a ground-breaking understanding of how the brain biases attention towards specific stimuli. Based on over 15 years of psychological research, the science of steering can revolutionise the way you work, socialise and self-reflect. Looking at figures from the worlds of politics, activism and business, this channel will take you on a journey through the varied and dynamic influencing strategies that, with an understanding of steering, you can utilise in your everyday life. Steer your way to a more successful you. USTEER: Data Driven Development.