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Wendy Ye
Founded in 2014, BDEX was the first-ever Data Exchange Platform (DXP). Its proprietary data infrastructure powers identity resolution and custom audience targeting. Now brands, agencies, platforms and more can build real relationships with their audiences—connections that last while remaining privacy compliant and free from ad fraud.
Before creating BDEX, CEO David Finkelstein and CDO Michael Aronov founded one of the first Internet service providers in the country: National Internet Source, Inc. Six years later, the pair sold the company to U.S. Cable Corporation. They went on to found Contextuads, which served advertising networks and PPC search engines through more efficient ad targeting.
With a mountain of information at their fingertips, Finkelstein and Aronov knew what they had to do. Together, they created BDEX…and revolutionized the data landscape.
