Welcome to Project C – where C stands for Creativity.

This channel is your curated library of award-winning marketing campaigns from the world’s most prestigious creative festivals: Cannes Lions, D&AD Awards, The One Show, and Clio Awards.

Each video delivers deep-dive case studies, uncovering the insights, strategy, execution, and creative brilliance that earned global recognition.

Whether you’re a creative, marketer, strategist, student, or idea enthusiast – Project C is your place to explore what’s shaping the future of advertising and brand storytelling.

BILLY BOY - CAMDOM (Case Study) | Campaign
2:02
BILLY BOY - CAMDOM (Case Study) | Campaign
Co-op - Owned by You, Right by You (Case Study) | Campaign
1:21
Co-op - Owned by You, Right by You (Case Study) | Campaign
Seconde Chance - The Black Dog(s) (Case Study) | Campaign
2:06
Seconde Chance - The Black Dog(s) (Case Study) | Campaign
IKEA - U up? (Case Study) | Campaign
0:38
IKEA - U up? (Case Study) | Campaign
Visit Copenhagen - CopenPay (Case Study) | Campaign
2:01
Visit Copenhagen - CopenPay (Case Study) | Campaign
Talita - Mission Talita (Case Study) | Campaign
2:26
Talita - Mission Talita (Case Study) | Campaign
McDonald's - WcDonald's (Case Study) | Campaign
2:00
McDonald's - WcDonald's (Case Study) | Campaign
Black Noise Festival - Black Noise/ Sound of Matra (Case Study) | Campaign
1:58
Black Noise Festival - Black Noise/ Sound of Matra (Case Study) | Campaign
WWF - In Hot Water (Case Study) | Campaign
1:53
WWF - In Hot Water (Case Study) | Campaign
Viatris - MAKE LOVE LAST (Case Study) | Campaign
1:00
Viatris - MAKE LOVE LAST (Case Study) | Campaign
Art Directors Club - Be Seen By The Best Eyes (Case Study) | Campaign
2:21
Art Directors Club - Be Seen By The Best Eyes (Case Study) | Campaign
Unilever, Wall's, Cornetto - Unwrap It (Case Study) | Campaign
0:57
Unilever, Wall's, Cornetto - Unwrap It (Case Study) | Campaign
Mattie's Place - Pet-ition (Case Study) | Campaign
2:11
Mattie's Place - Pet-ition (Case Study) | Campaign
O Boticário - The Unskippable Opening (Case Study) | Campaign
1:26
O Boticário - The Unskippable Opening (Case Study) | Campaign
Nike - Refugee Olympic Team (Case Study) | Campaign
1:01
Nike - Refugee Olympic Team (Case Study) | Campaign
Evolved By Nature - Unseasonal Bouquets (Case Study) | Campaign
1:42
Evolved By Nature - Unseasonal Bouquets (Case Study) | Campaign
La Roche-Posay x Bristol Myers Squibb - The Spot (Case Study) | Campaign
2:01
La Roche-Posay x Bristol Myers Squibb - The Spot (Case Study) | Campaign
Amazon - Amazon Brand Architecture (Case Study) | Campaign
1:18
Amazon - Amazon Brand Architecture (Case Study) | Campaign
Robinhood - A new visual system for the future of finance (Case Study) | Campaign
0:48
Robinhood - A new visual system for the future of finance (Case Study) | Campaign
Supercell - Haaland Payback Time (Case Study) | Campaign
1:53
Supercell - Haaland Payback Time (Case Study) | Campaign
Spark New Zealand - Killabyte (Case Study) | Campaign
1:58
Spark New Zealand - Killabyte (Case Study) | Campaign
KFC - Kentucky Fly Chicken (Case Study) | Campaign
1:59
KFC - Kentucky Fly Chicken (Case Study) | Campaign
Meat & Livestock Australia - The Comments Section (Case Study) | Campaign
3:16
Meat & Livestock Australia - The Comments Section (Case Study) | Campaign
Life 360 | Tile - Family-Proof Your Family (Case Study) | Campaign
1:01
Life 360 | Tile - Family-Proof Your Family (Case Study) | Campaign
Google - Year in Search 2024 (Case Study) | Campaign
2:11
Google - Year in Search 2024 (Case Study) | Campaign
KitchenAid - Love the Racks (Case Study) | Campaign
1:51
KitchenAid - Love the Racks (Case Study) | Campaign
Oatly - Malmö Oat Milkers (Case Study) | Campaign
2:50
Oatly - Malmö Oat Milkers (Case Study) | Campaign
PARIS 2024 COJOP - Designing Paris 2024 (Case Study) | Campaign
2:13
PARIS 2024 COJOP - Designing Paris 2024 (Case Study) | Campaign
Kahlúa - Feliz St Patrick's Day (Case Study) | Campaign
0:37
Kahlúa - Feliz St Patrick's Day (Case Study) | Campaign
Aldi France - Back to Discount (Case Study) | Campaign
2:10
Aldi France - Back to Discount (Case Study) | Campaign